Insights
Ideas worth reading
Thinking on product, AI, leadership, and delivery from the Berst Consulting team.
How to move from project to product
The shift from project-based delivery to product-led operating models requires more than renaming teams. It demands new structures, funding models, and leadership behaviours.
1 April 2025 · 2 min read
AI is making it cheaper to build — so why are teams still building the wrong things?
The cost of building software is collapsing. But the organisations winning with AI are not the ones building the most — they are the ones who figured out what is worth building.
15 March 2025 · 3 min read
Why customer-centric strategy matters more than ever
In an era where AI lowers the cost of building, the organisations that win are those that deeply understand their customers — and relentlessly focus on the right problems to solve.
1 March 2025 · 3 min read
The four opportunity areas for AI in product teams
Not all AI opportunities are equal. Understanding the four distinct areas where AI creates value helps teams focus on what matters — and avoid wasting effort on the wrong bets.
28 February 2025 · 3 min read
What should be automated, partially automated, or never automated?
One of the most valuable things an organisation can do right now is make explicit decisions about what to hand to AI, what to augment with AI, and what to protect from AI.
10 February 2025 · 3 min read
Why work abstracts up a level during industrial revolutions
Every major technology shift follows the same pattern: the new technology handles the previous era's skilled work, and humans move up. Understanding this pattern is essential for leaders navigating the AI era.
20 January 2025 · 3 min read
Why product operating models fail
Most product operating model transformations fail not because the model is wrong, but because of how the change is implemented. Here is what organisations consistently get wrong — and what to do instead.
5 January 2025 · 4 min read
Intent-based leadership in modern product teams
Most leadership models assume that good decisions are made at the top. Intent-based leadership inverts this — and it is particularly well-suited to the complexity and pace of modern product development.
10 December 2024 · 3 min read
Human-centred design in the age of AI
AI is changing what it means to design products — but it has not changed what humans fundamentally need. If anything, it has made understanding human needs more important than ever.
25 November 2024 · 3 min read
The Goldilocks Zone of problem discovery
Most product teams frame problems either too broadly (strategy that cannot be acted on) or too narrowly (solutions masquerading as problems). The insight lives in the zone between.
8 November 2024 · 3 min read